North American mother informally socializing her daughter

During the 1950's, Margaret Mead led an extensive field study of early socialization practices in six different societies. They were the Gusii of Kenya, the Rajputs of India, the village of Taira on the island of Okinawa in Japan, the Tarong of the Philippines, the Mixteca Indians of central Mexico, and a New England community that was given the pseudonym Orchardtown. All of these societies shared in common the fact that they were relatively homogeneous culturally. Two general conclusions emerged from this study. First, socialization practices varied markedly from society to society. Second, the socialization practices were generally similar among people of the same society. This is not surprising since people from the same culture and community are likely to share core values and perceptions. In addition, we generally socialize our children in much the same way that our parents socialized us. Margaret Mead and her fellow researchers found that different methods were used to control children in these six societies. For instance, the Gusii primarily used fear and physical punishment. In contrast, the people of Taira used parental praise and the threat of withholding praise. The Tarong mainly relied on teasing and scaring.